footwear, especially high heels shoe. We intended to understand the emotional relationship of consumers with this type of accessory, as well as to understand to what extent women are willing to give up comfort in favor of aesthetics. For this purpose, a questionnaire was designed, aimed at the female audience in order to . 13 Nov The current manuscript advances and tests a novel, evolutionarily anchored hypothesis for why women wear high heels, and provides convergent support for this hypothesis across multiple methods. Using a recently discovered evolved mate preference, we hypothesized that high heels influence women's. 7 Mar Amanda Powers hasn't worn high heels in years: not to work, not to parties, not even to her own wedding. “They're not comfortable,” she said. “They're not fun to wear. Not to mention, I walk fast and they slow me down.” Across the country, women are trading in their high-heeled stilettos for sneakers and.